![]() ![]() Just as importantly, it is more likely to result in engagement with data. Stimulating the occipital lobe results in much stronger retention than text alone. Unlike the frontal cortex, which handles executive functions like logic and short-term memory, the occipital lobe connects visual stimuli to images stored in long-term memory. Located in the rear area of the brain, it handles visual processing. ![]() In human cognition, understanding and memorability are intertwined, due in large part to the occipital lobe. And that whole thing - it’s two languages both working at the same time.” So, you have the eye, and then you drop in the concepts. “If you combine the language of the eye with the language of the mind, which is about words and numbers and concepts, you start speaking two languages simultaneously, each enhancing the other. It’s the language of the eye,” says McCandless in his TED Talk. ![]() It loves them, and it calls them beautiful. “The eye is exquisitely sensitive to patterns in variations in color, shape and pattern. Having access to the information in more than one way, at one time allows us to make comparisons and see connections that are often missed when our minds consume data views one at a time, due to the limits of working memory. Visual Information Sticks in the Brainīy placing several views of information in front of our eyes at once, our brains are able to explore the data multidimensionally and from various perspectives. “Infogram is a great service to make impactful charts, maps and easily bring life to a story in a few clicks,” says Thomas Seymat, of Euronews. Organizations like Euronews, The Verge and Transparency International, are using the platform to make their content sticky, and memorable. No longer are beautiful infographics restricted to those with the talent to create them or big budgets. Web-based tools like the award-winning Infogram make it easier, faster and more affordable than ever before to develop charts and graphs for any type of communication. One of the most powerful ways to do this is to encode information visually, which allows more information to be chunked together into the limited slots available in working memory.” ![]() “This recognition leads us to augment attention and memory by relying on external forms of information storage. “Studies…are revealing our surprisingly limited ability to hold multiple items simultaneously in awareness,” says Stephen Few, international speaker and author of “Show Me the Numbers: Designing Tables and Graphs to Enlighten” as well as the study Data Visualization for Human Perception. Numerous research studies prove the cognitive advantages of presenting data in graphic from, including expanding the limited human memory, and ensuring what is remembered is the relevant information. Since 2012, Google searches for “infographics” have risen sharply. He’s famous for synthesizing large and disparate data sources, into interactive charts and infographics, to convey a deeper meaning. “If you’re navigating a dense information jungle, coming across a beautiful graphic or a lovely data visualization, it’s a relief, it’s like coming across a clearing in the jungle,” remarked David McCandless in his 2010 TED Talk The beauty of data visualization.ĭavid McCandless is a leader in today’s world of data visualization. “ We’ve seen a 40% increase in page views on blog posts using Infogram from those blog posts without, ” says Amrita Konaiagari from ResellerClub, a platform for web hosting and domain reselling. The Wharton School of Business, found presentations that offered both verbal and visual features were 17% more persuasive than verbal speeches alone.Īmong Infogram’s customers, gains have been even larger. Visuals can also help that information to stick better in our minds. Adding charts and infographics to articles can generate 34% more social engagement than without them. When it comes to memory and recall, the most advantageous way to ensure people retain, recall and respond to information is by working in concert with how the human brain has evolved to process, store and retrieve information- visually. ![]()
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